Age of Conversation

Marketing eBook Makes Cover Feature

AoC-KhaleejTimesCover
Originally uploaded by servantofchaos

Arun Rajagopal has been a tireless promoter of the Age of Conversation. With the assistance of some friends, he has single handedly run a strong promotional campaign bringing the book to the attention of mainstream media in the Middle East. This weekend, The Age of Conversation is the cover story of the Dubai-based Khaleej Times' Weekend magazine.

The magazine's feature writer, Pratibha Umashankar, interviewed both Gavin and Drew and also features Arun, "the blogger in our backyard". Some of the images from our Flickr group were picked up for publication as well.

You can read the feature here or see some scans of the magazine at Arun's blog.

The Age of Alien Conversation

One of the prerequisites of the Age of Conversation is a good story. After all, what is it that you will be talking about?

And just when you thought it couldn't get stranger, it appears that we have been picked up by aliens. That's right ... our very own Luc Debaisieux has lived up to his "mindblob" name and made contact with another species.

Catch the full story AND the PDF here.

Nearly There ... But It Is Just the Start

Starting Line-up
Originally uploaded by thetanmanwhocan

When we kicked off this project a couple of months ago we thought we would set a goal -- raise $10,000 for Variety, the Children's Charity. Would we make it? How long would it take? We really had no idea ...

Tonight I am excited to report that we are VERY close to our target -- less than TWO MONTHS after launch. Based on the reporting from our publishing house, Lulu.com, we have sold a total of 1257 books for a grand total of $9,997.60.

BUT ... it is clear to me that there is much more juice left in this conversation, and there is a real potential to grow this substantially. Not only is this book, The Age of Conversation, a ground-breaking and thought provoking composite of 103 of the world's leading marketers, it marks a shift in the mode of conversation ... demonstrating that conversation is NOT an end in itself but a starting point, a launching pad and an ongoing effort that is more of a marathon than a sprint.

Brands will do well to remember this. So will we all.