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April 12, 2008

The New Age of Conversation Widget

Since being released through the book publishers' channel, the Age of Conversation has raised even more money for Variety, the Children's Charity. This is partly due to the Bum Rush organised by Chris Wilson but also due to the support that the marketing and blogging community has provided in spreading the word and encouraging people to purchase the book.

What continues to amaze me about this community is the creative thinking, problem solving and DEDICATION that you all show. And as we begin to gear up for the next edition of the Age of Conversation, new ideas are also flowing in from new contributors. Chris Wilson, for example, was not an author of Age of Conversation, but he spent a great deal of time and effort creating a bum rush strategy and executing it flawlessly.

And now Fraser Kelton has kicked in with a funky Age of Conversation widget courtesy of his company, Adaptive Blue. This widget allows your readers to purchase the book directly from their favourite booksellers -- while also including the relevant affiliate program. This means that when someone purchases a copy of Age of Conversation through the links in this widget, Variety also benefits from the additional revenue generated by the relevant affiliate program. To check out how it works, simply mouse over the image of the book above. Neat!

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