A New Brand of Creative - Episode 5
Has creativity changed in this Age of Conversation? That's what we wanted to know when we assembled this cast of eight AOC2 authors from five different countries.
“The way creative folks are getting prepared in college, for instance, does not really reflect the way that they should be working when they become part of the work force.”
Efrain Mendicuti - Google Mexico
“We have to realize that most of the jobs that will be here in ten years haven’t been invented. So it’s hard to set up a curriculum for these new kind of creatives.”
Armando Alves - Draftfcb Portugal
“Older, traditional creatives are used to using entertainment to interrupt people and get attention so that they can deliver information about a product. But on the web, you’re not interrupting people, you’re fulfilling a quest.”
Ernie Moesteller - Blatttner Brunner/BBdigital
“The first thing that really has to happen is that internally, agencies have to get the foundations down to understanding that the culture outside of their four walls is more collaborative almost than it is inside of their four walls.”
Mark Goren - Transmission Content + Creative
“One thing that excites me about this age that we’re in, is that everyone has the potential, if not the responsibility, to be part of this new brand of creative.”
Mike Sansone - Angela Maiers Educational Services
"Another quality that should be pervasive in creative people, and that’s the willingness to troubleshoot….It goes beyond just the pretty pictures that we put on the TV screen or in the ad, it goes to having a direct and measurable impact on the clients brands.”
Cam Beck - Click Here
“Trying to get a culture that…celebrates creating and collaboration and connecting is very difficult because it’s not been about that. It’s been about one person holding all of the knowledge and keeping it under lock and key.”
Angela Maiers - Angela Maiers Educational Services
"Social media, online media, has almost created a new art form"
David Petherick - Digital Biographer
Click the play button on the player below or download the episode here: Episode 5 - A New Brand of Creative
Be sure to buy your copy of Age of Conversation 2: Why don't they get it?
Excellent podcast - very though provoking, and great to hear so many different authors contributing.
I'm still reading through my copy of the Book, and finding more and more insight, ideas, elements and people with whom I'd like to have further conversation.
Posted by: David Petherick | November 10, 2008 at 10:32 PM
Conversations require courage.
Real conversations require courage.
You have to grow a pair. Decide what your going to say to consumers and be proud and consistent. You have to take a stand and be prepared to lead. Be prepared to be criticized, learn from that criticism while staying true to the core of the idea and never accept failure - embrace the learnings
Posted by: Joanna Pena-Bickley | January 19, 2009 at 08:15 AM