3Nov08Age of Conversation Podcast: Episode 4 – Launch! and The Accidental Marketer starring Roberta Rosenberg & Drew McLellan
You can now purchase you copy of Age of Conversation 2: Why don’t they get it? All proceeds benefit Variety, The Childrens’ Charity. Co-editor Drew McLellan stops by the podcast to give us a launch update. That’s in part 2.
But there’s a little more to say about The Accidental Marketer. We had intended for Roberta Rosenberg, The Copywriting Maven to be part of the first conversation with David Armano and Gary Cohen. However, things went awry and we had to re-schedule. Roberta Rosenberg was part of the team that launched Genie, one of the original online subscription services. She joins us on Part 1 of the podcast to discuss accidental marketing.
"I think in our early adopter technology world, by the time the mainstream hears about it, we’re bored with it already. There’s a danger there, because just as it’s going mainstream, is when we as marketers have the greatest ability to use it."
"In our online world we get very insulated in our own community."
"For those who come out of the gate saying ‘I want to be a marketer,’…Well ok. What do you know? What have you done? Why should anybody listen to you?"
- Roberta Rosenberg
Download the episode here: Episode 4 – Launch! and The Accidental Marketer
More episodes on the way, so check back soon.