Why don't they get it in the Age of Conversation? In episode 7 we look at the big picture of online conversations and what they mean on a personal level. Here are a few choice quotes to get your warmed up.

“You realize that even if you have only been following
someone’s Twitterstream for the past several months, that actually does add up
to something significant.”

Mike Arauz – Undercurrent
Twitter: @mikearauz

“It’s not about sending everybody to a point,
it’s about people and the interactions between people.”

Jon Swanson – Graybill Missionary Church
Twitter: @jnswanson

“Maybe in our next stage of the age of
conversation we will work toward the art of conversation.”

Jay Ehret – The Marketing Spot
Twitter: @themarketingguy

Click the play button on the player below or download the episode here: Episode 7 – Manifestos Part 2
Be sure to buy your copy of Age of Conversation 2: Why don't they get it?

Why don't they get it in the Age of Conversation? In episode 6 four contributors to the Manifestos section of the book weigh in. Take a listen below for brilliant content such as this:

“We had to get over this 'shiny object syndrome,' this reliance on, or  immediate
gravitation toward, the small stuff and really say something big and bold.”

Brian Reich – EchoDitto
Twitter: @BrianReich

“We have to concede that the number and power of conversations we are having with
each other are the things that are building brands right now. Not the
communications and the controllable collateral organizations create for
themselves.”

Richard Huntington – Satchi & Satchi, London
Twitter: @adliterate

“It's not that I think we are losing the art of conversation, it's that the art
of conversation is changing into some new forms. It's not going to help to whine
about that or to yearn for the old days. We just have to embrace it, and find
the good in it, and learn the new disciplines that are part of it.”

Steve Woodruff – Impactiviti
Twitter: @swoodruff

“We've used the terms frequency, speed, volume in this age of conversation. I'm
wondering if sometimes we lose the art of conversation along the way. And we're
just worried about getting out there as much as we can to as many people as we
can.”

Jay Ehret – The Marketing Spot
Twitter: @themarketingguy

Click the play button on the player below or download the episode here: Episode 6 – Manifestos Part 1
Be sure to buy your copy of Age of Conversation 2: Why don't they get it?

Has creativity changed in this Age of Conversation? That’s what we wanted to know when we assembled this cast of eight AOC2 authors from five different countries.

“The way creative folks are getting prepared in college, for
instance, does not really reflect the way that they should be working when they
become part of the work force.”

Efrain Mendicuti – Google Mexico

“We have to realize that most of the jobs that will be here
in ten years haven’t been invented. So it’s hard to set up a curriculum for
these new kind of creatives.”

Armando Alves – Draftfcb Portugal

“Older, traditional creatives are used to using
entertainment to interrupt people and get attention so that they can deliver
information about a product. But on the web, you’re not interrupting people,
you’re fulfilling a quest.”

Ernie Moesteller – Blatttner Brunner/BBdigital

“The first thing that really has to happen is that
internally, agencies have to get the foundations down to understanding that the
culture outside of their four walls is more collaborative almost than it is
inside of their four walls.”

Mark Goren – Transmission Content + Creative

“One thing that excites me about this age that we’re in, is
that everyone has the potential, if not the responsibility, to be part of this
new brand of creative.”

Mike Sansone – Angela Maiers Educational Services         

"Another quality that should be pervasive in creative people,
and that’s the willingness to troubleshoot….It goes beyond just the pretty
pictures that we put on the TV screen or in the ad, it goes to having a direct
and measurable impact on the clients brands.”

Cam Beck – Click Here

“Trying to get a culture that…celebrates creating and
collaboration and connecting is very difficult because it’s not been about
that. It’s been about one person holding all of the knowledge and keeping it
under lock and key.”

Angela Maiers - Angela Maiers Educational Services

"Social media, online media, has almost created a new
art form"

David Petherick – Digital Biographer

Click the play button on the player below or download the episode here: Episode 5 – A New Brand of Creative
Be sure to buy your copy of Age of Conversation 2: Why don’t they get it?

You can now purchase you copy of Age of Conversation 2: Why don’t they get it? All proceeds benefit Variety, The Childrens’ Charity. Co-editor Drew McLellan stops by the podcast to give us a launch update. That’s in part 2.

But there’s a little more to say about The Accidental Marketer. We had intended for Roberta Rosenberg, The Copywriting Maven to be part of the first conversation with David Armano and Gary Cohen. However, things went awry and we had to re-schedule. Roberta Rosenberg was part of the team that launched Genie, one of the original online subscription services. She joins us on Part 1 of the podcast to discuss accidental marketing.

"I think in our early adopter technology world, by the time the mainstream hears about it, we’re bored with it already. There’s a danger there, because just as it’s going mainstream, is when we as marketers have the greatest ability to use it."

"In our online world we get very insulated in our own community."

"For those who come out of the gate saying ‘I want to be a marketer,’…Well ok. What do you know? What have you done? Why should anybody listen to you?"
- Roberta Rosenberg

Download the episode here: Episode 4 – Launch! and The Accidental Marketer
More episodes on the way, so check back soon.

The Age of Conversation II: Why don’t they get it? will be published
later this month.  This podcast is a collection of "conversations"
with contributors to the book.

Is an accidental marketer more valuable than an intentional marketer? What exactly is the role of a marketer? Our conversationalists in this episode are two accidental marketers, David Armano of Critical Mass in Chicago and Gary Cohen of Speakery in New York.

Here are some juicy quotes from the show:

David Armano:

"Markets have to fundamentally understand the

foundational aspect of what interactions mean."

"This Idea that marketing is conversation, I get
it. I agree, but I think that’s half the equation."

"

To be a marketer all you need is a pulse."

"

What the collective does, it takes out the
filter."

Gary Cohen:

"

Where the audience is, the marketers are going
to go."

"

It’s difficult to be an accidental marketer in
an un-accidental world"

"

Both social media and marketing is about forming
connections."

"

I think we’re accidental by design."

To get started, press the play button on the player below or download
the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add
your comment or post a question with the comments link below. Or send
us an audio comment or question in the form of an mp3. Just send your
audio to jay<at>themarketingspot.com.

Download the episode here: Episode 3 – The Accidental Marketer
More episodes on the way, so check back soon.

The Age of Conversation II: Why don’t they get it? will be published
later this month.  This podcast will be a collection of "conversations"
with contributors to the book.

In episode 2 we tackle Life in the Conversation Lane. What is the conversation lane? What do you get out of it? How do you jump in? Our guests are engineer and blogger Robert Hruzek and marketer Dylan Viner of Schematic Interactive Agency.

To get started, press the play button on the player below or download
the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add
your comment or post a question with the comments link below. Or send
us an audio comment or question in the form of an mp3. Just send your
audio to jay<at>themarketingspot.com.

Download the episode here: Episode 2 – Life in the Conversation Lane
More episodes on the way, so check back soon.

Welcome to the all new Age of Conversation podcast. The Age of Conversation II: Why don’t they get it? will be published later this month.  This podcast will be a collection of "conversations" with contributors to the book. To kick it off, we have the guys who started it all, Gavin Heaton and Drew McLellan.

How did this idea of a collaborative book start? What does this mean? What’s different from the first edition in The Age of Conversation II? Drew & Gavin answer all these questions and more in this premiere episode. 

To get started, press the play button on the player below or download the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add your comment or post a question with the comments link below. Or send us an audio comment or question in the form of an mp3. Just send your audio to jay<at>themarketingspot.com.

Download the episode here: Premiere Episode of Age of Conversation
You will soon be able to subscribe via iTunes, so check back soon.

Episode 1 with Drew McLellan and Gavin Heaton

The Age of Conversation 2 Podcast is hosted by Jay Ehret, a contributing author who also blogs at The Marketing Spot. Jay also hosts the podcast Power to the Small Business.