3Jul07
Is the Big Book a Big Idea?


Big Book
Originally uploaded by Mark Howells

Who was to know that a single comment would transform into a fully fledged business book co-authored by some of the most innovative marketers from all over the world? The Age of Conversation book is in the final stages of production and will be available soon.

In the meantime, if you would like to understand how it all came about, I have reproduced Drew’s explanation below:

Here’s how it all happened.

I posted about a project called We Are Smarter than Me which gives people a chance to help author a guest book.

In the comments of that post Gavin Heaton said "Great concept! And it sounds like it could be fun … but you know what, Drew? I reckon between a few of us we could knock out a short book…All we need is a theme and a charity …"

To which I said…"You are very right. Let’s do it. Watch for an e-mail from me!"

Two weeks later — here we are. And we’d like you to consider joining us.

And out of that blogging conversation and a few e-mails, Gavin & I concocted the idea for an e-book about this new era of communications we’ve all entered together. But not just any book. It has to be a quick book. Exciting. Sharp. Inclusive. It had to be a book about community and conversation that came from that community and spoke the same vernacular. The title — The Conversation Age.

And that is why we are talking to you. Our idea:

  • 100 authors. We’re a few but need more.
  • The overriding topic is "The Conversation Age" — where you take it is up to you.
  • The items are short – one 8.5" x 11" page — it can be words, diagrams, photos (again up to you) If it is words – about 400, give or take a couple.
  • We write it quickly and get it out there. We publish electronically.
  • We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.

Filed under How it Began | 9 Comments »
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9 Responses to “Is the Big Book a Big Idea?”

  1. serghei Says:

    Hi. So, how can we join?

  2. Get Shouty Says:

    Just one week togo

    Are you in?
    Action! There’s an Art to the Emerging,  Engaging Conversations.
    It’s Common Sense.  Build Bridges to your Customer’s Attention with Authenticity.
    Change.
    Cuthrough the Clutter. It’s all about Collaboration, (be Consistent) the …

  3. Drew McLellan Says:

    Hi Serghei,
    The book is actually done. We launch it for purchase on Monday, July 16th.
    But…we’re going to do another collaborative book next year. So stay tuned and you are more than welcome to participate in that.
    Thanks,
    Drew

  4. Stan Lee Says:

    Looks like you boys have pulled it off. Congrats to you both. Best…Stan

  5. Lori Magno Says:

    This is going to be amazing!

  6. David Armano Says:

    Hey guys—blog looks great. Nicely done!

  7. David Koopmans Says:

    Great stuff guys. Should we list the authors here too?

  8. Shaping Youth Says:

    Clean, slick site with great info, congrats; love the idea of an alphabetized list of contributors though, for easy sourcing. (Drew & Gavin need to remain AT THE TOP and IN BOLD!) ;-)

  9. Frank Says:

    Good evening. No one gossips about other people’s secret virtues.
    I am from Spain and learning to write in English, tell me right I wrote the following sentence: “Tart a business evening event monday th november, tullamore court hotel organised by enterprise ireland.”
    Waiting for a reply ;-) , Frank.