But first, some brief background. As you may know, we are not book publishers. When we got the idea for the first Age of Conversation — it was our original intention just to do an e-book. But the authors really, really wanted a “real” book they could hold, give away to clients and put on their coffee table.
So naturally — we punted our way through the first Age of Conversation and Age of Conversation 2. We won’t go into detail about all the challenges but they were many. Some involved blood loss — but we got it done.
When we announced Age of Conversation 3 — we got an e-mail from two of the authors from the second book — Gretel Going & Kate Fleming. Unbeknownst to us, they had started a publishing company called Channel V Books and they wanted to help us. Please be clear … help us = do it all for free in the total spirit of the books!!
As contributing authors, Gretel/Kate and her team were familiar with our past struggles getting this book out through various self-publishing avenues. They were in a position to provide us with a fast turnaround time and broad distribution for the book without the hassles we’ve faced in the past. So, rather than deal with all the publishing nuances and details as we had in the past, we took them up on their offer and have benefited from an all-inclusive model that provides the flexibility and freedom of self-publishing but the comprehensive, turnkey services of a traditional publishing house.
Although we didn’t take them up on all of their services due to the nature of this project, I can share the key differentiators between CVB and a service like Lulu.com for those of you who have some interest or may be thinking of publishing your own book.
In particular, their in-house management of the entire publishing and marketing processes from start to finish (often working with the author from the beginning to shape the manuscript for his/her audience and create their platforms), and their seamless connection to major online retail distribution channels such as Amazon and Barnes & Noble. Finally, they handle all royalty and online distribution/fulfillment, which allows authors to focus on personal goals and business objectives, rather than on the business of their book.
Here’s my shameless plug for these really talented and smart folks:
They work with business thought leaders who need to publish books in order to promote themselves and their businesses, solidify their credibility and attract new opportunities—but don’t have the time (or desire) to learn and manage the intricacies of the publishing business in the process. Channel V Books bridges the gap between self-publishing and traditional publishing by offering the best of both worlds: the highest production quality, distribution channels, visibility, creative flexibility, ease and, most importantly, profitability. To learn more about Channel V Books, visit their website.