10Nov08
A New Brand of Creative – Episode 5

Has creativity changed in this Age of Conversation? That’s what we wanted to know when we assembled this cast of eight AOC2 authors from five different countries.

“The way creative folks are getting prepared in college, for
instance, does not really reflect the way that they should be working when they
become part of the work force.”

Efrain Mendicuti – Google Mexico

“We have to realize that most of the jobs that will be here
in ten years haven’t been invented. So it’s hard to set up a curriculum for
these new kind of creatives.”

Armando Alves – Draftfcb Portugal

“Older, traditional creatives are used to using
entertainment to interrupt people and get attention so that they can deliver
information about a product. But on the web, you’re not interrupting people,
you’re fulfilling a quest.”

Ernie Moesteller – Blatttner Brunner/BBdigital

“The first thing that really has to happen is that
internally, agencies have to get the foundations down to understanding that the
culture outside of their four walls is more collaborative almost than it is
inside of their four walls.”

Mark Goren – Transmission Content + Creative

“One thing that excites me about this age that we’re in, is
that everyone has the potential, if not the responsibility, to be part of this
new brand of creative.”

Mike Sansone – Angela Maiers Educational Services         

"Another quality that should be pervasive in creative people,
and that’s the willingness to troubleshoot….It goes beyond just the pretty
pictures that we put on the TV screen or in the ad, it goes to having a direct
and measurable impact on the clients brands.”

Cam Beck – Click Here

“Trying to get a culture that…celebrates creating and
collaboration and connecting is very difficult because it’s not been about
that. It’s been about one person holding all of the knowledge and keeping it
under lock and key.”

Angela Maiers - Angela Maiers Educational Services

"Social media, online media, has almost created a new
art form"

David Petherick – Digital Biographer

Click the play button on the player below or download the episode here: Episode 5 – A New Brand of Creative
Be sure to buy your copy of Age of Conversation 2: Why don’t they get it?

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3Nov08
Age of Conversation Podcast: Episode 4 – Launch! and The Accidental Marketer starring Roberta Rosenberg & Drew McLellan

You can now purchase you copy of Age of Conversation 2: Why don’t they get it? All proceeds benefit Variety, The Childrens’ Charity. Co-editor Drew McLellan stops by the podcast to give us a launch update. That’s in part 2.

But there’s a little more to say about The Accidental Marketer. We had intended for Roberta Rosenberg, The Copywriting Maven to be part of the first conversation with David Armano and Gary Cohen. However, things went awry and we had to re-schedule. Roberta Rosenberg was part of the team that launched Genie, one of the original online subscription services. She joins us on Part 1 of the podcast to discuss accidental marketing.

"I think in our early adopter technology world, by the time the mainstream hears about it, we’re bored with it already. There’s a danger there, because just as it’s going mainstream, is when we as marketers have the greatest ability to use it."

"In our online world we get very insulated in our own community."

"For those who come out of the gate saying ‘I want to be a marketer,’…Well ok. What do you know? What have you done? Why should anybody listen to you?"
- Roberta Rosenberg

Download the episode here: Episode 4 – Launch! and The Accidental Marketer
More episodes on the way, so check back soon.

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30Oct08
AoC2 Contributors (nice formatting)

A   Adrian Ho, Aki Spicer,
Alex Henault,
Amy Jussel,
Andrew Odom,
Andy Nulman,
Andy Sernovitz,
Andy Whitlock,
Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

B   Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C   C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

D   Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham,
Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

E   Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

F   Faris Yakob, Fernanda Romano, Francis Anderson

G   
G Kofi Annan, Gareth Kay,
Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming

H   Hillel Cooperman, Hugh Weber

J   J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

K   Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L   Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

M   Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

N   Neil Perkin, Nettie Hartsock, Nick Rice

O   Oleksandr Skorokhod, Ozgur Alaz

P   Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

R   Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

S   Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

T   Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

U   Uwe Hook

V   Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

W   Wayne Buckhanan, William Azaroff

Y   Yves Van Landeghem

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29Oct08
237 Bloggers Worldwide Collaborate to Benefit Charity

Aoc2_2
A year and a half ago, an online conversation between two marketing professionals in the U.S. and Australia evolved into a collaborative writing effort by more than 100 bloggers from nine countries that created a book called The Age of Conversation.  The project raised nearly $15,000 for Variety, the international children’s charity. 

Following the success of the first book, which was published in the summer of 2007, Drew McLellan and Gavin Heaton, organizers of the first project, are about to publish Age of Conversation 2, which compiles written thoughts on the role of  conversation in marketing today from 237 marketing professionals who blog in the U.S. and 15 other countries.

McLellan, who heads McLellan Marketing Group, a Des Moines, Iowa advertising agency, has been writing a blog for more than two years.  His blog, DrewsMarketingMinute.com, is among the 25 most-read marketing blogs.   Heaton, who works for global software giant, SAP, writes ServantofChaos.com blog from Sydney, Australia, which is also a top 25 marketing blog.

The project has an unusual story behind it, involving online connections between people around the world who had never met each other face to face.

After McLellan had written about Wharton University’s effort to create a collaborative book, Heaton suggested online that they get a few fellow bloggers to try it.

“Three e-mails later, we had named the book and the charity.  It just fell into place," McLellan said.  “The Age of Conversation was the perfect topic. The marketing industry is abuzz about how citizen marketers are changing the landscape, and these books capture that new phenomenon from a uniquely global vantage point.”

Through their blogs, McLellan and Heaton invited other marketing professionals to commit to writing essays about conversation.  They set what they thought would be an impossible goal – 100 bloggers.  Within seven days they had commitments from 103.

No sooner had the first book been published when the two began planning for Age of Conversation 2.  The new book will be available on October 29, 2008 in three formats – an e-book, softcover and hardcover.  All proceeds will again be donated to Variety, the international children’s charity.

Pricing for The Age of Conversation 2 is:

  • e-book: US$12.50  ($10.00 going to charity)
  • paperback book: US$19.95 ($8.02 to charity)
  • hardback book: US$29.95 ($4.60 to charity)

Purchases can be made online from October 28, 2007 at www.lulu.com/ageofconversation.

A social media release is available at: http://pitch.pe/961

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23Oct08
Age of Conversation Podcast: Episode 3 – The Accidental Marketer Starring David Armano and Gary Cohen

The Age of Conversation II: Why don’t they get it? will be published
later this month.  This podcast is a collection of "conversations"
with contributors to the book.

Is an accidental marketer more valuable than an intentional marketer? What exactly is the role of a marketer? Our conversationalists in this episode are two accidental marketers, David Armano of Critical Mass in Chicago and Gary Cohen of Speakery in New York.

Here are some juicy quotes from the show:

David Armano:

"Markets have to fundamentally understand the

foundational aspect of what interactions mean."

"This Idea that marketing is conversation, I get
it. I agree, but I think that’s half the equation."

"

To be a marketer all you need is a pulse."

"

What the collective does, it takes out the
filter."

Gary Cohen:

"

Where the audience is, the marketers are going
to go."

"

It’s difficult to be an accidental marketer in
an un-accidental world"

"

Both social media and marketing is about forming
connections."

"

I think we’re accidental by design."

 

To get started, press the play button on the player below or download
the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add
your comment or post a question with the comments link below. Or send
us an audio comment or question in the form of an mp3. Just send your
audio to jay<at>themarketingspot.com.

Download the episode here: Episode 3 – The Accidental Marketer
More episodes on the way, so check back soon.

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17Oct08
Age of Conversation Podcast: Episode 2 – Life in the Conversation Lane Starring Robert Hruzek and Dylan Viner

The Age of Conversation II: Why don’t they get it? will be published
later this month.  This podcast will be a collection of "conversations"
with contributors to the book.

In episode 2 we tackle Life in the Conversation Lane. What is the conversation lane? What do you get out of it? How do you jump in? Our guests are engineer and blogger Robert Hruzek and marketer Dylan Viner of Schematic Interactive Agency.

To get started, press the play button on the player below or download
the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add
your comment or post a question with the comments link below. Or send
us an audio comment or question in the form of an mp3. Just send your
audio to jay<at>themarketingspot.com.

Download the episode here: Episode 2 – Life in the Conversation Lane
More episodes on the way, so check back soon.

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11Oct08
Age of Conversation Podcast with Jay Ehret: Episode 1 Starring Gavin Heaton and Drew McLellan

Welcome to the all new Age of Conversation podcast. The Age of Conversation II: Why don’t they get it? will be published later this month.  This podcast will be a collection of "conversations" with contributors to the book. To kick it off, we have the guys who started it all, Gavin Heaton and Drew McLellan.

How did this idea of a collaborative book start? What does this mean? What’s different from the first edition in The Age of Conversation II? Drew & Gavin answer all these questions and more in this premiere episode. 

To get started, press the play button on the player below or download the show as an mp3 file from the provided link.
But you don’t have to just listen. You can contribute too. Please add your comment or post a question with the comments link below. Or send us an audio comment or question in the form of an mp3. Just send your audio to jay<at>themarketingspot.com.

Download the episode here: Premiere Episode of Age of Conversation
You will soon be able to subscribe via iTunes, so check back soon.

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27Sep08
Calling All AOC2 Authors! Send Us Your Bios.

Hello Fellow AOC2 Authors!

The launch date for the Age of Conversation is fast approaching, and we would really like to help maximize your exposure and involvement. As part of the effort to build anticipation for the book (and to promote the authors who made it all possible), we’re going to compile and publish a series of short bios for each author, up to and beyond the publishing date.

Here’s what we need from you:

  1. Photo
  2. Name
  3. Blog URL
  4. Just 3-4 sentences that describe whatever it is you’d like others to know about you. Keep it to about 70 words. It can include where you’re from, what you do, where you work, or what your high score in Pong is.

Numbers 2-4 should be formatted something like this:

Version 1

Aki Spicer
http://fallontrendpoint.blogspot.com
Aki Spicer is Strategic Planning Director at Fallon Worldwide out of Minneapolis, MN. His previous work roles include Account Planning Manager, Urban ThinkTank at Vigilante / Leo Burnett / Publicis, Vice-President of Marketing at Rocawear and President / CEO / Brand Strategist at Machine. He is also a founding officer in the Facebook philanthropic network, ‘Planning For Good’.

Version 2

Firstname Last
http://www.yourblog.com
[Firstname] believes [insert mantra here]. With over [experience in chosen profession], [he/she] writes at [blog title] about [perspective and subject]. [His/Her] interests are [list interests]. [Firstname] is a [job title] at [company name] in [city, state/country].

Email all bios to aocbios@ymail.com NO LATER than OCTOBER 10th.

For maximum impact, we’re going to start running them about two weeks before the book is available.

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24Sep08
Podcasts

Episode 1 with Drew McLellan and Gavin Heaton

The Age of Conversation 2 Podcast is hosted by Jay Ehret, a contributing author who also blogs at The Marketing Spot. Jay also hosts the podcast Power to the Small Business.

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8Aug08
Back in Black

Aoc2cover
While we are still hard at work bringing the book together, crossing the Ts and dotting the Is, I thought I would share with you the cover design for The Age of Conversation 2. Courtesy of David Armano (again), this striking design should stand out nicely on your bookshelves.

And yes, very soon, the Age of Conversation will be back in black. Rock on.



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